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About Frugi

Frugi, originally founded as Cut4Cloth in 2004, is a leading ethical and organic children's clothing brand in the UK. The brand was created by parents Lucy and Kurt Jewson, who sought stylish clothing that could accommodate cloth nappies. Over the years, Frugi has evolved into a global name, available in over 550 retailers across 30 countries. Committed to sustainability, Frugi uses organic cotton and recycled materials in its products while promoting ethical practices throughout its supply chain. The brand's mission is to inspire a love for the planet through vibrant designs and responsible production.

Unique Selling Points of Frugi

Frugi stands out in the children's clothing market due to several key features:

• Sustainable Materials: All clothing is made from organic cotton and recycled materials, ensuring minimal environmental impact.
• Ethical Production: Frugi adheres to strict ethical standards, ensuring fair wages and safe working conditions for all workers involved in their supply chain.
• Bright and Playful Designs: The brand is known for its colorful patterns and fun characters that appeal to both children and parents.
• Innovative Practices: Frugi is actively exploring new ways to reduce waste, including partnerships for clothing rental services, which allow customers to rent rather than buy clothes.

Frequently Asked Questions

What sizes does Frugi offer? Frugi provides a range of sizes from newborns up to age 10, catering to various stages of childhood.

Is Frugi clothing machine washable? Yes, all Frugi clothing is designed to be machine washable, making it practical for everyday use.

What is Frugi’s return policy? Frugi offers a straightforward return policy where customers can return items within 30 days if they are unworn and in original packaging.

Does Frugi have a physical store? While primarily an online retailer, Frugi products are available in various retail outlets across the UK and internationally.

How does Frugi ensure ethical production? Frugi maintains strict ethical standards by regularly auditing suppliers to ensure compliance with their Code of Conduct, which prohibits child labor and mandates fair working conditions.

Frugi's commitment to sustainability and ethical practices resonates strongly with parents looking for responsible choices in children's fashion. The combination of quality, colorful designs, and social responsibility makes it a preferred choice among eco-conscious consumers.