50% Off French Connection AU Discount Codes November 2024

About French Connection AU

French Connection Australia, formerly known as French Connection AU, has been a staple in the Australian fashion landscape since its launch in 1998. Initially operating under the global French Connection brand, the Australian arm was managed by Brandbank Group. However, in a strategic move to better align with the local market, French Connection Australia has recently undergone a significant transformation, relaunching as a new brand called Unison in August 2023. This rebranding marks a new chapter for the company, allowing it to focus on creating a uniquely Australian fashion identity.

Key Features of the New Brand: Unison

Design and Product Range

Unison, the successor to French Connection Australia, is designed to reflect a contemporary and forward-thinking approach to fashion. The brand will continue to offer a core range of essentials for both men and women, supported by monthly capsule collections that showcase handpicked seasonal updates. All designs will be created in Melbourne, emphasizing a strong commitment to quality and an understanding of the Australian lifestyle.

Store and Online Presence

The transition to Unison includes a comprehensive overhaul of all French Connection Australia stores, as well as concessions in major department stores like Myer and David Jones. The new brand identity will be introduced both in-store and online, with the website updated to reflect the Unison label. This ensures a seamless shopping experience for customers, whether they prefer to shop physically or online.

Manufacturing and Sourcing

Unison will leverage the same sourcing channels used by Brandbank Group for its other fashion brands, such as Seed and Commonry. This approach ensures continuity in product quality while allowing for the introduction of new styles and fabrics. Manufacturing will remain centered in Asia, maintaining the balance between quality and affordability.

Frequently Asked Questions (FAQs)

What is happening to French Connection Australia?

French Connection Australia is being rebranded as Unison, a new, uniquely Australian fashion brand. This change is part of Brandbank Group's strategy to create a brand that better aligns with the local market and allows for greater flexibility in design and operations.

Will the stores and concessions change?

Yes, all French Connection Australia stores and concessions in Myer and David Jones will be rebranded as Unison. The transition is expected to be completed over the next few weeks, with the new brand identity launching on August 24, 2023.

What about the products? Will they change?

Unison will continue to offer a core range of essentials similar to those previously available under French Connection Australia. Additionally, the brand will introduce monthly capsule collections to keep the product range fresh and relevant. The focus remains on quality and style, with designs created in Melbourne.

Will the prices change?

There are no immediate plans to change the price points, which currently range from $50 to $350. This ensures that customers can continue to enjoy the brand's products at competitive prices.

What about the website?

The website will be updated to reflect the new Unison brand identity. Customers will be able to shop online at unisonlabel.com, offering a seamless shopping experience.

By understanding these key aspects of the new Unison brand, customers can look forward to an elevated shopping experience that is uniquely tailored to the Australian market.