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About Freewheel

Freewheel, a leading player in the television and video advertising technology landscape, specializes in providing comprehensive solutions for advertisers and media buyers. Established under the Comcast umbrella, Freewheel focuses on unifying the TV ecosystem by offering advanced tools, data insights, and programmatic capabilities that enhance advertising efficiency and effectiveness. Their mission is to address the complexities of modern video marketing while facilitating seamless connections between buyers and sellers in the evolving digital landscape.

Key Features That Set Freewheel Apart

Comprehensive Advertising Solutions
Freewheel's platform is designed to cater to both buyers and sellers in the advertising space. For buyers, it offers DemandSuite, which maximizes media investment value through simplified supply chains and direct access to premium partners. Sellers benefit from SupplySuite, which helps monetize inventory effectively while reducing audience fragmentation and unifying data sources for informed decision-making.

Advanced Programmatic Capabilities
The platform supports programmatic advertising, allowing for enhanced targeting and efficiency in media buying. This capability is crucial in today’s fragmented media landscape, where advertisers seek to reach specific audiences across various screens.

User-Friendly Campaign Management
Freewheel's Strata platform streamlines campaign planning, activation, optimization, and financial management. This comprehensive system simplifies the advertiser's workflow, making it easier to manage cross-media campaigns effectively.

Frequently Asked Questions

What types of businesses can benefit from Freewheel?
Freewheel caters primarily to advertisers in the television and video sectors but is also beneficial for publishers looking to maximize their ad revenue through advanced technology solutions.

How does Freewheel ensure data privacy?
Freewheel adheres to strict data privacy regulations and employs robust security measures to protect user data while enabling effective audience targeting.

Can I integrate Freewheel with other marketing tools?
Yes, Freewheel supports integration with various marketing tools and platforms to enhance campaign management and reporting capabilities.

What support options are available for users?
Freewheel provides multiple support channels, including live chat, email support, and a comprehensive knowledge base that addresses common queries and technical issues.

In summary, Freewheel stands out as a pivotal player in the advertising technology sector by offering innovative solutions tailored to meet the needs of modern advertisers. With a strong focus on user experience, comprehensive features, and ongoing support initiatives, it continues to shape the future of video marketing.