40% Off Frederick's of Hollywood Discount Codes (1 Active) Jan 2025

About Frederick's of Hollywood

Frederick's of Hollywood is a renowned American lingerie brand that has been a significant player in the intimate apparel industry since its inception in 1946. Founded by Frederick Mellinger in New York City, the brand quickly gained fame for its innovative designs, including the first push-up bra, the "Rising Star," and the introduction of the bikini to the U.S. market. Although it once boasted over 200 retail locations across the country, Frederick's transitioned to an online-only model after filing for bankruptcy in 2015. Today, it continues to uphold its legacy by offering a diverse range of sexy lingerie and intimate apparel through its website.

Unique Selling Points of Frederick's of Hollywood

Frederick's of Hollywood stands out in the crowded lingerie market due to several key features:

• Innovative Designs: The brand is famous for pioneering various lingerie styles and innovations, such as the push-up bra and edible panties, which have set trends in the industry.
• Diverse Product Range: Beyond traditional lingerie, Frederick's offers a wide array of products, including sleepwear, loungewear, and accessories, catering to various customer preferences.
• Inclusivity and Empowerment: Recent efforts have emphasized body positivity and inclusivity, aiming to empower women of all shapes and sizes to embrace their sexuality confidently.
• Rich Heritage: With a history that includes a celebrity lingerie museum and numerous iconic designs worn by stars, Frederick's has a unique narrative that resonates with customers seeking glamour and sophistication.

Frequently Asked Questions

1. What sizes does Frederick's of Hollywood offer? Frederick's provides a wide range of sizes from small to plus sizes to cater to diverse body types.

2. How can I return an item? Customers can initiate returns through their online account or by contacting customer service within a specified return window after purchase.

3. Is there a physical store? Currently, Frederick's operates solely online after closing its retail locations in 2015.

4. What payment methods are accepted? The website accepts various payment methods including credit cards, PayPal, and gift cards.

5. Does Frederick's offer international shipping? Yes, Frederick's provides international shipping options; however, shipping fees may vary based on location.

By focusing on innovation, inclusivity, and customer engagement through promotions and loyalty programs, Frederick's of Hollywood continues to evolve while honoring its storied legacy in the intimate apparel industry.