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About Franklin Sports

Franklin Sports, founded in 1946 by Irving H. Franklin, has evolved from a regional sporting goods brand into a global leader in the industry. Since its inception, the company has been dedicated to manufacturing and supplying high-quality sporting equipment and accessories. With a rich history spanning over seven decades, Franklin Sports has established itself as a trusted name among athletes and sports enthusiasts worldwide. The brand's commitment to innovation and superior athletic performance has been a cornerstone of its success, making it a preferred choice for both professional athletes and recreational players.

Standout Features

Innovation and Product Customization

Franklin Sports has consistently been at the forefront of innovation in the sporting goods industry. One of its standout features is the ability to offer product customization, which has significantly enhanced the customer experience. In collaboration with ConfigureID, Franklin Sports introduced 3D product visualization on their ecommerce site, allowing customers to see their customizations in real-time. This technology has been particularly successful with their MLB gloves, enabling customers to customize logos and other features. This innovation has led to a 45% increase in customer loyalty and an 83% increase in average page views.

Quality and Performance

The brand is renowned for its high-quality products that cater to various sports, including baseball, softball, and other outdoor activities. Franklin Sports' batting gloves, for example, are designed to offer superior fit, feel, and performance, making them a favorite among professional hitters. The company's focus on quality and performance has helped it build a loyal customer base over the years.

Marketing Partnerships

Franklin Sports has strategic marketing partnerships with professional athletes, which helps in promoting their products and reinforcing their brand reputation. These partnerships not only enhance the brand's visibility but also provide valuable feedback from top athletes, which is used to improve product design and functionality.

FAQs

What is the history of Franklin Sports?

Franklin Sports was founded in 1946 by Irving H. Franklin. The company started as a regional brand and has since grown into a global sporting goods producer. Key milestones include importing baseball gloves from Japan in the 1960s and designing innovative batting gloves in the 1980s.

What types of products does Franklin Sports offer?

Franklin Sports offers a wide range of sporting goods, including baseball and softball equipment, outdoor games, and accessories. Their product line includes batting gloves, baseball gloves, and other equipment designed for superior performance and comfort.

How does Franklin Sports' customization service work?

Franklin Sports' customization service, powered by ConfigureID, allows customers to customize their products using 3D visualization technology. This feature is particularly popular for MLB gloves, where customers can add custom logos and other personal touches. The customization process is user-friendly and provides real-time visual feedback.

What are the benefits of using Franklin Sports' 3D product visualization?

The 3D product visualization feature enhances the customer experience by allowing users to see their customizations in real-time. This has led to higher customer satisfaction, increased page views, and a significant boost in customer loyalty.

How can I contact Franklin Sports for customer service?

Customers can contact Franklin Sports through their official website, where they can find contact information, including email addresses and phone numbers. Additionally, the company is active on social media platforms, where customers can reach out for assistance.