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About Forever New

Forever New is a Melbourne-based fashion clothing and accessories brand that has evolved from a startup retailer in 2006 into a leading international retail brand. Founded with the vision of creating a shopping experience where mothers and daughters could shop together, Forever New has grown to operate over 250 stores across nine countries worldwide. The brand is known for its effortlessly wearable and timeless collections that celebrate modern femininity, drawing inspiration from global trends in art, film, music, and haute couture.

Standout Features

Forever New stands out in the fashion industry for several key reasons:

1. Global Reach and Expansion: Forever New has expanded significantly since its inception, now trading in over 25 countries with almost 400 retail and concession stores globally. This expansion includes strategic partnerships, such as the recent joint venture with Apparel Group to introduce the brand in the Middle East.

2. Unique Design Philosophy: The brand's collections are designed in Australia with a unique blend of seasonal trends, feminine silhouettes, and contemporary detailing. This approach ensures that each piece is both stylish and timeless, allowing customers to feel confident and beautiful in every moment.

3. Quality and Sustainability: Forever New emphasizes quality and sustainability, using high-quality fabrics and unique designs at accessible prices. The brand's commitment to these values has garnered a loyal following worldwide.

4. Centralized Product Management: To manage its global operations efficiently, Forever New has implemented centralized product management solutions. This includes leveraging tools like Product Lifecycle Management (PLM) and Purchase Order management to ensure accurate data flow and streamlined supply chain operations.

5. Enhanced Customer Support: The brand has also focused on improving internal customer support, particularly through the use of Zendesk Support. This has led to a significant reduction in first response time, from around 90 hours to under 24 hours, and a 65% increase in tickets solved within six months.

FAQs

Q: Where is Forever New based?

A: Forever New is based in Melbourne, Australia, but it operates globally with stores in over 25 countries.

Q: What type of clothing does Forever New offer?

A: Forever New offers a wide range of clothing and accessories for women, including dresses, workwear, special occasion dressing, and everyday casual wear. The brand is known for its feminine and stylish collections.

Q: How has Forever New improved its customer support?

A: Forever New has significantly improved its customer support by implementing Zendesk Support. This has led to a 73% improvement in first response time and a 65% increase in tickets solved within six months.

Q: Does Forever New have an online presence?

A: Yes, Forever New has a robust online presence, including its website and social media channels. The brand also partners with online retailers, such as 6thStreet.com in the UAE, to offer its products to a wider audience.

Q: What is Forever New's approach to sustainability?

A: Forever New emphasizes quality and sustainability, using high-quality fabrics and unique designs at accessible prices. While detailed sustainability initiatives are not publicly outlined, the brand's commitment to quality suggests a focus on sustainable practices.

By understanding these aspects of Forever New, customers can better appreciate the brand's unique offerings and the reasons behind its global success.