20% Off Fluency Beauty Discount Codes (2 Active) Nov 2024

About Fluency Beauty

Fluency Beauty is a revolutionary plant-based makeup brand that has recently emerged from the transformation of Ada Lip Beauty. Founded by Ada Hsieh, a former Wall Street executive, Fluency Beauty is dedicated to providing ethical, sustainable, and effective beauty products. The brand's mission is rooted in encouraging positivity and self-love while promoting environmental responsibility. Fluency Beauty's products are colored from renewable agriculture and marine sources, using pigments derived from vegetables such as beets, radish, potatoes, turmeric, and spirulina. This approach ensures that the makeup is not only cruelty-free but also beneficial for the skin, incorporating skin-loving ingredients like shea butter, avocado oil, and tangerine peel oil.

Standout Features

Sustainable and Eco-Friendly Packaging

Fluency Beauty stands out for its commitment to sustainability. The packaging is made from corn starch and is fully biodegradable, breaking down in the soil in less than a year. This eco-friendly approach aligns with the brand's ethos of returning what it takes from the environment.

Plant-Derived Pigments

The brand's use of 100% plant-derived pigments sets it apart in the beauty industry. Colors are derived from natural sources such as beets, radishes, turmeric, potatoes, and spirulina, ensuring a natural and healthy alternative to synthetic pigments.

Cruelty-Free and Vegan

Fluency Beauty is Leaping Bunny Certified, guaranteeing that all products are cruelty-free. The brand is also vegan, making it an excellent choice for consumers who prioritize animal welfare and ethical consumption.

Multifunctional Products

The debut product, the Multistick, is a versatile beauty stick that can be applied to the eyes, lips, and cheeks. Available in three shades—semi-matte nude "I am Perfect," semi-matte red "I am Brave," and semi-matte deep brown "I am Powerful"—this product offers a seamless blend of ease and efficiency.

Skin-Loving Ingredients

Fluency Beauty's products are infused with skin-loving ingredients such as sunflower seed oil, shea butter, vitamin E, and tangerine peel oil. These ingredients are designed to protect, heal, and boost collagen, ensuring that the makeup not only looks good but also benefits the skin.

FAQs

What makes Fluency Beauty's products unique?

Fluency Beauty's products are unique due to their use of 100% plant-derived pigments, sustainable packaging, and cruelty-free, vegan formulation. The brand's multifunctional products, such as the Multistick, offer a blend of ease and efficiency for busy individuals.

Is Fluency Beauty cruelty-free and vegan?

Yes, Fluency Beauty is Leaping Bunny Certified, ensuring that all products are cruelty-free. The brand is also vegan, making it suitable for consumers who prioritize animal welfare and ethical consumption.

What are the ingredients used in Fluency Beauty's products?

Fluency Beauty's products include skin-loving ingredients such as sunflower seed oil, shea butter, vitamin E, and tangerine peel oil. The colors are derived from natural sources like beets, radishes, turmeric, potatoes, and spirulina.

How sustainable is Fluency Beauty's packaging?

Fluency Beauty's packaging is made from corn starch and is fully biodegradable, breaking down in the soil in less than a year. This approach aligns with the brand's ethos of returning what it takes from the environment.

Where can I purchase Fluency Beauty products?

Fluency Beauty products are available through the brand's website and will soon be available in retail stores. The brand also participated in trade shows like Beauty Independent’s Uplink Expo to increase its retail presence.

By focusing on sustainability, natural ingredients, and multifunctional products, Fluency Beauty is poised to make a significant impact in the beauty industry, appealing to consumers who value both effectiveness and ethical practices.