20% Off Flower Knows Discount Codes (9 Active) November 2024

About Flower Knows

Flower Knows, founded in 2016 by Yang Zifeng and Zhou Tiancheng, is a Chinese cosmetics brand that has rapidly gained popularity globally, particularly among Generation Z consumers. Headquartered in Hangzhou, the brand is known for its art- and fairytale-inspired products, which blend vintage romance with contemporary trends. Flower Knows has successfully transitioned from a fledgling online venture into a beauty powerhouse, captivating millions with its unique aesthetic and commitment to storytelling.

Standout Features

Unique Aesthetic and Storytelling

Flower Knows stands out for its whimsical and enchanting visual identity, which is deeply rooted in fantasy, art, and literature. Each product is meticulously crafted to transport consumers to fantastical worlds, with intricate packaging, whimsical names, and immersive marketing campaigns. Collections such as "Strawberry Rococo" and "Little Angel" draw inspiration from 18th-century Rococo style and fairytales, respectively, making the brand's products more than just makeup—they are portals to magical realms.

Product Design and Quality

The brand's products are renowned for their high-quality ingredients and exquisite packaging. The packaging itself is a work of art, featuring delicate illustrations, embossed details, and rich color palettes. Products like the "Swan Ballet Embossed Blush" and "Little Angel Collection Embossed Highlighter" are not only functional but also visually stunning, making them perfect for social media sharing.

Inclusivity and Diversity

Flower Knows champions diversity and inclusivity by offering a wide range of shades and formulas to cater to various skin tones and types. The brand's marketing campaigns feature models from diverse backgrounds, showcasing the versatility of their products and promoting a message of inclusivity. This approach has helped Flower Knows resonate with a broad audience, fostering a sense of belonging and empowerment among its consumers.

International Expansion

The brand has been aggressively expanding its international footprint, entering markets such as the United States, Australia, Canada, France, Germany, Japan, Malaysia, Poland, Singapore, Thailand, the Philippines, the UK, and Vietnam. The partnership with Urban Outfitters in the U.S. marks a significant milestone, aiming to broaden the brand's accessibility and cater to American consumers' preferences for more pigmented colors and inclusive options.

FAQs

What is the brand's target audience?

Flower Knows primarily targets young consumers, with about half of its customers under 25 years old. The brand's aesthetic and product range are particularly appealing to Generation Z beauty lovers.

What makes Flower Knows' products unique?

Flower Knows' products are unique due to their art- and fairytale-inspired designs, intricate packaging, and high-quality ingredients. Each product is crafted to tell a story and transport consumers to fantastical worlds.

How is Flower Knows expanding internationally?

The brand is expanding internationally through strategic partnerships, such as its recent launch with Urban Outfitters in the U.S. It has also entered various markets including Australia, Canada, France, Germany, Japan, and more, with a focus on Southeast Asia where it has seen exceptional growth.

What are the brand's plans for future growth?

Flower Knows plans to continue its international expansion, collaborate with more partners, and launch new product collections. The brand aims to become a global beauty powerhouse, empowering more people to connect with their inner child and embrace their sense of wonder.

How does Flower Knows address inclusivity and diversity?

Flower Knows offers a wide range of shades and formulas to cater to various skin tones and types. The brand's marketing campaigns feature diverse models, promoting inclusivity and celebrating individuality.

By combining unique storytelling, high-quality products, and a commitment to inclusivity, Flower Knows has carved out a distinct niche in the beauty industry, captivating the hearts of millions and redefining the notion of what it means to be a beauty brand in the digital age.