20% Off FARM Rio UK Vouchers, Discount Codes November 2024

About FARM Rio UK

FARM Rio UK is the British arm of the renowned Brazilian fashion and lifestyle brand, FARM Rio. Founded in 1997 by childhood friends Katia Barros and Marcello Bastos, FARM Rio has grown from a small booth at Babylonia Hype Fair in Rio de Janeiro to a global brand with a strong presence in the UK. Known for its vibrant, tropical designs that encapsulate the Carioca spirit, FARM Rio UK brings a unique blend of Brazilian culture and fashion to the British market. With its first standalone store in London and partnerships with top retailers like Liberty and Net-a-Porter, FARM Rio UK is set to make a significant impact on the UK fashion scene.

Standout Features

Unique Aesthetic and Design

FARM Rio is celebrated for its bold, colorful prints and designs that reflect the tropical landscapes and fauna of Brazil. The brand's aesthetic is deeply rooted in the Carioca spirit, which emphasizes joy, optimism, and happiness. Each collection is meticulously crafted to capture the dynamic energy and culture of Rio de Janeiro, making FARM Rio's products stand out in the fashion market.

Immersive Store Experience

The brand's stores are designed to transport customers into a Brazil-inspired journey. From the wood racks to the knitted fitting rooms, every detail is crafted to create an inviting and immersive environment. This attention to detail extends to the soundtracks and local art displayed in the stores, further enhancing the customer experience.

Commitment to Sustainability

FARM Rio is dedicated to sustainability, with a focus on environmental protection. The brand has already planted one million trees across Brazilian biomes through reforestation projects and meaningful partnerships. This commitment to giving back to the environment is a core part of FARM Rio's identity and values.

Customized Products for Local Markets

FARM Rio customizes its products and operations to suit local preferences and climate needs. For example, the brand offers puffers and skiwear for colder climates while focusing on swimwear in warmer regions. This adaptive approach ensures that the brand's offerings are relevant and appealing to different markets.

FAQs

What is the Carioca spirit that FARM Rio embodies?

The Carioca spirit refers to the unique energy and culture of Rio de Janeiro, characterized by joy, optimism, and happiness. This spirit is central to FARM Rio's brand identity and is reflected in its designs and store experiences.

Where can I find FARM Rio stores in the UK?

FARM Rio has a standalone store in London on Chelsea's King's Road and is available in top retailers such as Liberty and Net-a-Porter. The brand also offers its products through its direct-to-consumer website.

How does FARM Rio contribute to sustainability?

FARM Rio is committed to sustainability, having planted one million trees across Brazilian biomes through reforestation projects. The brand also focuses on environmentally friendly practices in its operations and supply chain.

Can I customize my FARM Rio products?

While FARM Rio does not offer customization options for individual products, the brand does tailor its collections to suit different markets and climates. This ensures that the products are relevant and appealing to local tastes.

How do I join the FARM Rio loyalty program?

To join the FARM Rio loyalty program, customers can sign up through the brand's website. Members receive exclusive benefits, including discounts, early access to new collections, and other perks.