$11 Off FairPrice Discount Codes (4 Active) November 2024

About FairPrice

FairPrice, established in 1973 by the National Trade Union Congress (NTUC), is Singapore's largest supermarket chain, with a mission to moderate the cost of living for all Singaporeans. Initially launched as NTUC Welcome Supermarket, it has evolved into a comprehensive grocery retailer, operating over 370 outlets under various formats, including FairPrice Finest and FairPrice Xtra. The brand is committed to providing affordable daily essentials while maintaining a strong social mission that emphasizes community welfare and support for low-income families.

Key Features That Set FairPrice Apart

FairPrice distinguishes itself through several standout features:

• Diverse Retail Formats: The brand operates multiple formats including supermarkets, hypermarkets, and convenience stores, catering to a wide range of customer needs and preferences.
• Housebrand Products: With over 2,000 housebrand items, FairPrice offers quality products at prices 10-20% lower than national brands, sourced from over 55 countries. This initiative aims to provide value while supporting local producers.
• Social Responsibility: FairPrice is dedicated to community welfare, evident through initiatives like the GST Absorption Programme and the “Stretch Your Dollar” program, which offers discounts on essential items to help consumers cope with rising living costs.
• E-commerce Presence: The brand has adapted to digital trends with its online portal and mobile app, allowing customers to shop conveniently from home. This platform draws over 700,000 visitors monthly.

Frequently Asked Questions

What types of products does FairPrice offer? FairPrice offers a wide variety of products including groceries, household items, personal care products, and ready-to-eat meals across its various retail formats.

How can I join the Plus! Rewards Program? Customers can sign up for the Plus! Rewards Program online or at any FairPrice outlet. Membership is free and allows you to start earning Linkpoints immediately.

Does FairPrice have an online shopping option? Yes, FairPrice provides an e-commerce platform where customers can shop online for groceries and have them delivered directly to their homes.

Are there any special promotions for seniors? Yes, FairPrice offers discounts specifically for seniors under various government initiatives aimed at easing their cost of living.

How does FairPrice ensure product affordability? FairPrice employs strategies such as bulk purchasing and direct sourcing from manufacturers to keep prices competitive while also launching community programs that provide additional savings on essential items.