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About Faire

Faire is a revolutionary online wholesale marketplace founded in 2017 by Max Rhodes, Marcelo Cortes, Daniele Perito, and Jeffrey Kolovson. The founders, who previously worked together at Square, recognized the need for a platform that could connect independent retailers with unique and high-quality brands. Faire aims to transform the traditional wholesale industry by providing a modern, digital approach that simplifies the process of discovering and purchasing products for retailers, while offering brands a broader market reach. With over 40,000 independent retailers and more than 100,000 brands on the platform, Faire has become a crucial tool for small businesses looking to compete in a market dominated by giants like Amazon and Walmart.

Standout Features

For Retailers

1. Curated Selection: Faire offers a wide range of products across various categories such as home decor, fashion, beauty, and more. Retailers can discover new items and trends that are handpicked by the Faire team.
2. Flexible Terms: The platform provides favorable terms, including net 60 payment terms, which allow retailers to pay for products 60 days after placing an order. This reduces the financial risk and allows retailers to experiment with new products without upfront costs.
3. Free Returns: Retailers can return items that aren’t selling well, reducing their inventory risk. This feature is particularly beneficial for small retailers with limited working capital.
4. Data-Driven Insights: Faire provides analytics tools to help retailers understand what products are likely to sell well in their specific location and market.

For Brands

1. Market Exposure: Brands gain access to a broad network of retailers, dramatically increasing their market exposure and sales opportunities.
2. Simplified Logistics: Faire offers services that simplify the shipping and logistics process, including centralized payment processing and streamlined communication with buyers.
3. Tools and Support: The platform provides various tools and resources to help brands manage their wholesale business, including inventory tracking, invoicing, and marketing support.
4. Guaranteed Payments: Faire ensures that brands receive guaranteed payments on every order, reducing the risk associated with traditional wholesale transactions.

FAQs

What is Faire?

Faire is an online wholesale marketplace that connects independent retailers with small to medium-sized brands and makers. It aims to simplify the wholesaling process by providing a digital platform for discovering and purchasing products.

How does Faire benefit retailers?

Faire benefits retailers by offering a curated selection of products, flexible payment terms (net 60), free returns, and data-driven insights to help them make informed purchasing decisions. These features reduce the financial risk and inventory burden for retailers.

How does Faire benefit brands?

Faire benefits brands by providing access to a broad network of retailers, simplifying logistics, and offering tools and resources to manage their wholesale business. Brands also receive guaranteed payments on every order, reducing their risk.

What is the commission structure for Faire?

Faire makes money by taking a commission from the sales made through the platform. The commission rates vary, with an average blended commission rate. For example, Faire Direct orders are processed at 0% commission.

Is Faire available internationally?

Yes, Faire is available in 19 countries, including the United States, Canada, Australia, the United Kingdom, and several countries across Europe. Brands can choose to limit their sales to specific territories if needed.

How do I get started with Faire?

To get started, retailers and brands can sign up on the Faire website. Retailers can begin browsing products immediately, while brands need to apply and be approved to list their products. Faire also offers various tools and resources to help new users get started, including guides and customer support.