20% Off Enda Vouchers, Discount Codes (5 Active) Nov 2024

About Enda

Enda is a pioneering Kenyan brand, established in 2016 by entrepreneur Navalayo Osembo-Ombati and her partner Weldon Kennedy. It is recognized as the first manufacturer of professional running shoes in Africa, aiming to leverage Kenya's rich athletic heritage. The name "Enda," which means "Go!" in Swahili, reflects the spirit of encouragement that resonates deeply within the country's running culture. The brand seeks to create high-quality footwear that not only supports athletes but also contributes to local communities through sustainable practices and social initiatives.

Unique Attributes of Enda Running Shoes

Enda distinguishes itself in several key ways:

• Cultural Heritage: Each shoe features the Kenyan national motto "Harambee," symbolizing unity and community support. This cultural connection is integral to the brand's identity.
• Performance Design: Enda shoes are specifically designed for midfoot striking, a technique prevalent among East African runners. This design philosophy aims to enhance performance and comfort for long-distance runners.
• Local Manufacturing: Committed to local production, Enda collaborates with Kenyan factories to produce its shoes. Currently, about 52% of the materials used are sourced locally, with plans to increase this percentage as infrastructure develops.
• Social Responsibility: As a certified B-Corporation, Enda prioritizes social and environmental performance, actively engaging in community projects that support vulnerable populations.

Common Questions About Enda

What types of shoes does Enda offer?

Enda currently offers several models tailored for different running needs, including lightweight trainers for daily use and specialized shoes for long-distance running.

Where can I purchase Enda products?

Enda products are available through their official website and select retail partners, primarily targeting international markets due to higher demand outside Kenya.

Is Enda involved in any community initiatives?

Yes, Enda is committed to social responsibility through its foundation, which supports various community projects aimed at improving lives in local areas.

What makes Enda shoes suitable for Kenyan athletes?

Enda shoes are designed specifically for midfoot striking, which is common among East African runners. This focus on performance aligns with the training styles of many local athletes.

How does Enda ensure quality in its products?

Enda maintains strict quality control measures throughout its manufacturing process and collaborates closely with local factories to ensure high standards are met.

By emphasizing its unique cultural roots, commitment to quality, and social responsibility, Enda is not only redefining athletic footwear in Africa but also positioning itself as a global player in the running shoe market.