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About Emma AU

Emma AU, part of the global brand Emma – The Sleep Company, is a leading direct-to-consumer sleep brand that has revolutionized the sleep industry with its innovative and high-quality sleep products. Founded in 2013 by Dr. Dennis Schmoltzi and Manuel Mueller in Germany, Emma has expanded its operations to over 30 countries, including Australia. The brand is known for its commitment to providing accessible, affordable, and premium sleep solutions. In Australia, Emma AU has established a strong presence, both online and in retail, offering a range of award-winning mattresses, pillows, and other sleep-related products designed to enhance overall well-being.

Standout Features

Emma AU stands out in the market due to several key features that set it apart from competitors:

• Award-Winning Products: Emma AU's mattresses and pillows have received numerous awards for their quality and comfort. These products are designed to provide optimal support and comfort, ensuring a restful night's sleep.
• Sleep-Focused Hotels: Emma AU has ventured into sleep tourism by opening sleep-focused hotels in Sydney and Taipei. These hotels offer immersive sleep experiences, complete with personalized sleep consultations and award-winning sleep products.
• Omnichannel Retail Approach: Emma AU has expanded its retail operations beyond direct-to-consumer sales, partnering with local retailers to provide a seamless shopping experience across both online and offline channels.
• Innovative Materials: Emma's products are made from high-quality, breathable materials that ensure optimal comfort and support. The mattresses feature a unique layering system that adapts to individual body types.
• Sustainability: Emma AU is committed to sustainability, with a focus on reducing carbon footprint through eco-friendly packaging and production processes.

FAQs

What makes Emma AU's mattresses unique?

Emma AU's mattresses are unique due to their innovative layering system, which includes a combination of breathable foams and adaptive materials. This design ensures optimal support and comfort, catering to various body types.

How does Emma AU's omnichannel approach benefit customers?

The omnichannel approach allows customers to shop seamlessly across online and offline channels. This means customers can try products in-store, purchase online, or vice versa, enhancing their overall shopping experience.

What is the return policy for Emma AU's products?

Emma AU offers a 200-night trial period for its mattresses. If customers are not satisfied within this period, they can return the product for a full refund. The return process is designed to be easy and hassle-free.

Are Emma AU's products eco-friendly?

Yes, Emma AU is committed to sustainability. The brand focuses on reducing its carbon footprint through eco-friendly packaging and production processes. For example, using refillable packaging for some products has resulted in a 70% reduction in carbon score.

Can I find Emma AU's products in retail stores?

Yes, Emma AU has expanded its retail operations to include partnerships with local retailers. This allows customers to find Emma AU products in various brick-and-mortar stores across Australia.

How does Emma AU's sleep-focused hotel concept work?

Emma AU's sleep-focused hotels, located in Sydney and Taipei, offer immersive sleep experiences. Guests can enjoy personalized sleep consultations, award-winning sleep products, and sleep-inspired amenities designed to enhance their overall well-being.