20% Off Eadem Vouchers, Discount Codes (3 Active) Nov 2024

About Eadem

Eadem is a skincare brand founded in 2020 by Marie Kouadio Amouzame and Alice Lin Glover, both women of color who recognized a significant gap in the beauty industry for products tailored to melanin-rich skin. Their journey began at Google, where they bonded over shared experiences and the challenges they faced in finding effective skincare solutions for hyperpigmentation. Eadem, which translates to "the same" in Latin, aims to create products that resonate with and cater specifically to the needs of women of color. The brand's flagship product, the Milk Marvel Dark Spot Serum, exemplifies their commitment to formulating safe and effective solutions for hyperpigmentation.

Unique Selling Points

Eadem distinguishes itself in the crowded beauty market through several standout features:

• Targeted Formulations: Eadem’s products are specifically designed for melanin-rich skin, addressing issues like post-inflammatory hyperpigmentation that are often overlooked by mainstream brands. Their formulations incorporate ingredients such as niacinamide, vitamin C, and fruit enzymes that work synergistically to fade dark spots without compromising the overall complexion.

• Clean Beauty Standards: The brand emphasizes clean beauty, ensuring that its products are free from harmful chemicals often found in traditional skincare. Eadem prioritizes safety by avoiding toxic ingredients and providing a safe alternative for those concerned about the effects of harsh chemicals on their skin.

• Community Focus: Eadem actively engages with its community to understand their needs and preferences better. This approach not only informs product development but also fosters a sense of belonging among users who feel represented in the beauty industry.

Common Inquiries

Eadem addresses several frequently asked questions to assist potential customers:

• Are Eadem products suitable for all skin types? Yes, Eadem’s formulations are designed to be gentle and effective for various skin types, particularly those with melanin-rich skin.

• What is the main ingredient in the Milk Marvel Dark Spot Serum? The serum features a blend of niacinamide, vitamin C, and fruit enzymes aimed at targeting dark spots while maintaining overall skin health.

• Is Eadem cruelty-free? Yes, Eadem is committed to being cruelty-free, ensuring that no animal testing is involved in its product development.

• How long does it take to see results? Many users report visible improvements within four to six weeks of consistent use; however, individual results may vary based on skin type and condition.

Eadem continues to redefine skincare standards by focusing on inclusivity and efficacy, making it a noteworthy player in the beauty industry today.