30% Off DRTY Drinks Vouchers, Discount Codes November 2024

About DRTY Drinks

Founded in 2019 by Oli Clements and Matija Pisk, DRTY Drinks is a UK-based brand that specializes in ready-to-drink (RTD) alcoholic beverages, specifically vodka seltzers. The brand emerged from a desire to offer a lighter, lower-calorie alternative to traditional alcoholic drinks, featuring a simple blend of vodka, sparkling water, and natural fruit flavors. DRTY Drinks has quickly gained popularity, positioning itself as a convenient option for social occasions, from casual park hangouts to lively house parties.

Unique Selling Points

DRTY Drinks distinguishes itself in the competitive RTD market through several standout features:

• Simplicity and Quality: Each can contains just vodka, sparkling water, and fruit flavors, eliminating unnecessary additives. This straightforward approach appeals to health-conscious consumers looking for a refreshing drink without the "faff" of complex cocktails.

• Rebranding Strategy: Recently, DRTY has shifted its branding from "hard seltzer" to "vodka seltzer," aiming to capitalize on the growing RTD category while distancing itself from the declining hard seltzer market. This strategic move reflects a broader trend in the beverage industry, focusing on sessionable drinks that are versatile for various social settings.

• Innovative Flavors and Packaging: The brand has introduced new flavors, including Lime Crush, and revamped its packaging to be more striking and appealing. This fresh design aims to attract a younger audience and enhance shelf visibility in retail environments.

Frequently Asked Questions

1. What are the main ingredients in DRTY Drinks?

DRTY Drinks are made with vodka, sparkling water, and natural fruit flavors, ensuring a clean and refreshing taste without added sugars or artificial ingredients.

2. Where can I purchase DRTY Drinks?

DRTY Drinks are available at various retailers, including Waitrose, Ocado, Whole Foods Market, and BP M&S, making them accessible to a wide audience across the UK.

3. Are DRTY Drinks gluten-free?

Yes, DRTY Drinks are gluten-free, making them suitable for individuals with gluten sensitivities or celiac disease.

4. How many calories are in each can?

Each can of DRTY Drinks contains significantly fewer calories than traditional alcoholic beverages, appealing to health-conscious consumers. Specific calorie counts may vary by flavor.

5. Is there a way to provide feedback or reviews?

Customers are encouraged to leave feedback on platforms like Trustpilot and Amazon, where they can share their experiences and help others discover the brand.

DRTY Drinks continues to evolve within the RTD market, focusing on quality, convenience, and consumer engagement. With its refreshing products and strategic branding, DRTY is well-positioned to capture the attention of a diverse audience seeking enjoyable and accessible alcoholic beverages.