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De Beers: A Timeless Legacy in the Diamond Industry

About De Beers

De Beers is a renowned South African-British corporation that has been a dominant force in the diamond industry since its inception in the late 19th century. Founded by Cecil Rhodes, De Beers has evolved into a global entity specializing in diamond mining, exploitation, retail, inscription, grading, trading, and industrial diamond manufacturing. With a presence in over 35 countries, De Beers continues to shape the diamond landscape through its innovative practices and commitment to ethical sourcing.

Standout Features of De Beers

De Beers sets itself apart from competitors through its dedication to quality, innovation, and sustainability. The company's Forevermark brand, launched in 2008, offers diamonds that are beautiful, rare, and responsibly sourced. Each Forevermark diamond is inscribed with a unique identification number, ensuring authenticity and traceability.

Another notable feature is De Beers' commitment to sustainability through its "Building Forever" initiative. This program outlines 12 goals the company aims to achieve by 2030, focusing on ethical practices, thriving communities, protecting the natural world, and accelerating equal opportunity.

Frequently Asked Questions

1. Where can I purchase De Beers diamonds? De Beers diamonds are available through authorized retailers, De Beers Jewellers stores, and the company's official website.

2. How can I ensure the authenticity of a De Beers diamond? All Forevermark diamonds are inscribed with a unique identification number, ensuring authenticity. Customers can verify the inscription using the Forevermark website or a specialized microscope.

3. What is De Beers' policy on ethical sourcing? De Beers is committed to responsible sourcing and has implemented various measures to ensure its diamonds are conflict-free and mined under ethical conditions. The company's "Building Forever" initiative further strengthens its commitment to sustainability and social responsibility.

4. Does De Beers offer financing options for diamond purchases? Many authorized De Beers retailers offer financing options, such as payment plans or credit cards, to make diamond purchases more accessible. Customers should check with their local retailer for specific financing details.

5. How can I care for my De Beers diamond? De Beers recommends regular cleaning and maintenance to keep diamonds looking their best. The company provides guidance on proper cleaning methods and offers professional cleaning services through authorized retailers and De Beers Jewellers stores.