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About Damson Madder

Damson Madder is a London-based fashion brand founded in the spring of 2020 by Emma Hill, an industry veteran with a passion for sustainable and responsible fashion. Born out of a desire to make a positive impact on the fashion industry, Damson Madder is known for its unique, timeless designs and commitment to ethical practices. The brand's name is derived from two of its early favorite natural dyes, damson (plum) and madder (flower), reflecting its focus on organic and recycled materials. Based in Camden, North London, Damson Madder operates with a small, female-led team, ensuring transparency and small-batch production at the core of its ethos.

Standout Features

Sustainable Ethos

Damson Madder stands out for its strong commitment to sustainability. The brand uses recycled and organic fabrics, along with natural dyes, to minimize its environmental impact. This approach is evident in every garment, from the choice of materials to the production process. Emma Hill's vision is to create ethical fashion without compromising on design, making sustainable choices accessible and stylish.

Unique and Timeless Designs

The brand is celebrated for its quirky, maximalist patterns and bright, bold prints. Inspired by vintage haberdashery and elements like wildflower bouquets, Damson Madder's designs are both nostalgic and modern. Collections often feature statement pieces such as oversized bows, abstract silhouettes, and delicate lace, making the brand a go-to for those seeking unique yet timeless fashion.

Limited Collections

Damson Madder is known for its limited collections, typically consisting of 15 to 25 pieces per drop, with only 100 to 350 pieces produced per style. This approach helps avoid excess stock and reduces waste, aligning with the brand's sustainable ethos. The limited availability also adds to the exclusivity and allure of the brand's pieces.

Affordable Luxury

Despite its high-quality materials and meticulous production process, Damson Madder offers its products at an accessible price point. The brand aims to provide stylish, sustainable fashion that is affordable for a wide range of consumers, making it a favorite among fashion influencers, celebrities, and everyday shoppers.

FAQs

What is Damson Madder's approach to sustainability?

Damson Madder is deeply committed to sustainability, using recycled and organic fabrics along with natural dyes. The brand produces garments in small batches to minimize waste and avoid excess stock, aligning with its ethos of responsible fashion practices.

Where is Damson Madder based?

Damson Madder is based in Camden, North London, where it was founded by Emma Hill in 2020. The brand operates from a studio in this location, ensuring a personal and transparent approach to its operations.

What types of fabrics does Damson Madder use?

Damson Madder uses organic and recycled fabric bases, along with experimenting with natural dyes. This approach ensures that the brand's garments are not only stylish but also environmentally friendly.

How often does Damson Madder release new collections?

Damson Madder releases limited collections, typically consisting of 15 to 25 pieces per drop. These collections are often themed around specific inspirations, such as vintage haberdashery or seasonal trends, and are released periodically throughout the year.

Can I find Damson Madder products in physical stores?

While Damson Madder primarily operates online, the brand occasionally opens pop-up stores and collaborates with other retailers. For example, its products can be found in stores like Anthropologie, Urban Outfitters, ASOS, and Harvey Nichols.