10% Off Dae Hair Discount Codes (6 Active) October 2024

About Dae Hair

Dae Hair is a burgeoning haircare brand founded in January 2020 by social media influencer and hairstylist Amber Fillerup Clark. Based in Arizona, the brand draws inspiration from the desert's native botanicals, incorporating these natural ingredients into its clean, vegan, and cruelty-free haircare products. Dae's mission is to simplify haircare routines with effective, sensorial products that treat, protect, and restore hair to its healthiest state. With a strong online presence and a retail-exclusive partnership with Sephora, Dae has quickly gained a loyal customer base, particularly among women aged 25-34 living in coastal cities.

Standout Features

Dae Hair stands out in the haircare market for several key reasons:

• Clean and Natural Ingredients: Dae's products are infused with desert-derived botanicals, ensuring they are free from harsh chemicals and artificial fragrances. This commitment to clean ingredients aligns with the growing demand for natural and sustainable beauty products.
• Performance-Oriented Formulations: Each product is crafted to provide specific benefits, such as the Cactus Fruit 3-in-1 Styling Cream, which combines multiple styling functions into one product. This focus on performance sets Dae apart from other brands that may prioritize aesthetics over efficacy.
• Unique Textures and Aromas: Dae's products are designed to offer unique textures and desert-inspired scents, enhancing the user experience and making haircare a more enjoyable and tranquil process.
• Vegan and Cruelty-Free: All Dae products are vegan and cruelty-free, appealing to consumers who prioritize ethical and sustainable beauty practices.

User Reviews and Feedback

Dae Hair has garnered positive feedback from users across various platforms. Here are some insights gathered from reputable sources:

• Sephora Reviews: On Sephora's website, Dae products generally receive high ratings. For example, the Cactus Fruit 3-in-1 Styling Cream has an average rating of 4.5 stars out of 5, with users praising its versatility and effectiveness.
• YouTube and Social Media: Influencers and users on YouTube and social media platforms like Instagram often highlight Dae's products for their natural ingredients and performance. Many users appreciate the brand's commitment to clean beauty and the noticeable improvements in their hair health.
• Trustpilot and Amazon: While specific reviews on Trustpilot and Amazon are not readily available, the overall sentiment from other sources suggests that users are satisfied with the quality and effectiveness of Dae's products.

Promotion and Loyalty Program

Dae Hair has implemented several strategies to promote its products and foster customer loyalty:

• Influencer Marketing: Dae heavily relies on influencer marketing, collaborating with both micro- and macro-influencers to promote its products. This includes sending product-focused mailers and hosting events like the influencer beach day, which helps generate user-generated content and build brand loyalty.
• Brand Collaborations: The brand engages in strategic collaborations with other beauty and lifestyle brands, such as Saie, Aquis, and Pura, to expand its reach and offer exclusive promotions. For instance, Dae partnered with Saie to sample travel-size sprays with any Saie online purchase, enhancing customer engagement and retention.
• Digital Marketing: Dae invests significantly in digital media marketing, including SMS sign-ups and website pop-ups offering discounts. These tactics help drive sales and encourage repeat purchases, as seen with the successful launch of the Hibiscus Wave Spray, where 45% of sales came from repeat customers.
• Community Building: Dae focuses on building a strong community through events and social media interactions. This approach helps reactivate churned customers and maintain a loyal customer base, with 62% of churned customers reactivated according to the brand's cohort analysis.

FAQs

What makes Dae Hair products unique?

Dae Hair products are unique due to their clean, natural ingredients derived from desert botanicals. Each product is intentionally crafted to provide specific benefits, ensuring both performance and a pleasant user experience.

Where can I purchase Dae Hair products?

Dae Hair products are available on the brand's direct-to-consumer (DTC) e-commerce site and through an exclusive retail partnership with Sephora.

What is the price range for Dae Hair products?

Dae Hair products range in price from $10 to $46, making them accessible to a wide range of consumers.

Is Dae Hair cruelty-free and vegan?

Yes, all Dae Hair products are vegan and cruelty-free, aligning with the brand's commitment to ethical and sustainable beauty practices.

How does Dae Hair engage with its customers?

Dae Hair engages with its customers through various means, including influencer marketing, brand collaborations, digital marketing, and community-building events. These strategies help foster a loyal customer base and encourage repeat purchases.