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About Counter Culture Coffee

Counter Culture Coffee, founded in 1995 in Durham, North Carolina, is a specialty coffee roaster renowned for its commitment to quality, sustainability, and education. Co-founders Brett Smith and Fred Houk initially focused on creating custom blends for local restaurants but have since expanded their operations nationally. The company is dedicated to sourcing exceptional single-origin coffees from small producers, emphasizing direct trade practices that ensure fair compensation and sustainable farming methods. With training centers across the U.S., Counter Culture Coffee not only sells coffee but also educates consumers and professionals about brewing techniques and the coffee supply chain.

Unique Characteristics of Counter Culture Coffee

Counter Culture Coffee stands out in the crowded coffee market due to several key features:

• Sustainability Commitment: The brand prioritizes sustainability in its sourcing and operations. It collaborates with farmers to promote environmentally friendly practices and invests in community development through initiatives like the SEEDS program, which supports educational projects and farmer income diversification.

• Direct Trade Model: By engaging directly with coffee producers, Counter Culture ensures that farmers receive fair prices for their beans. This model helps build long-term relationships that benefit both parties and contribute to a more stable supply chain.

• Quality Assurance: The company maintains high standards for its products, with an average coffee score of 86.3, reflecting its focus on quality over quantity. Approximately two-thirds of its offerings are USDA Organic certified.

• Educational Initiatives: Counter Culture operates numerous training centers where it offers courses on coffee brewing and sustainability. These programs are open to both industry professionals and the general public, fostering a deeper understanding of coffee culture.

Frequently Asked Questions

What types of coffee does Counter Culture offer? Counter Culture provides a diverse range of coffees including single-origin varieties, seasonal blends, and year-round staples. They focus on high-quality beans sourced from sustainable farms worldwide.

How does Counter Culture ensure sustainability? The company employs a direct trade model that fosters long-term relationships with farmers, ensuring fair wages and promoting environmentally friendly practices. They also invest in community development projects through their SEEDS initiative.

Where can I purchase Counter Culture Coffee? Counter Culture products are available through their website as well as select retailers and cafes across the United States. They also offer subscription services for convenient home delivery.

Does Counter Culture offer educational resources? Yes, they provide various educational programs at their training centers across the country, covering topics such as brewing techniques, coffee origins, and sustainability practices.

What is the company's approach to quality control? Counter Culture maintains rigorous quality standards by sourcing only top-rated beans from trusted producers. Their commitment to transparency ensures that customers know where their coffee comes from and how it is produced.