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About Colugo

Colugo is a direct-to-consumer baby gear brand founded in 2018 by Ted Iobst, a parent frustrated by the complexities and high costs of stroller shopping. The brand aims to simplify the parenting experience by offering high-quality, affordable strollers and baby carriers that cater to the needs of modern families. Named after a gliding mammal, Colugo embodies a sense of community and adventure, encouraging parents to explore the world with their children while providing practical solutions for everyday challenges. The company emphasizes innovation through simplification, making its products accessible and user-friendly.

Unique Selling Points of Colugo Products

Colugo stands out in the crowded stroller market due to several key features:

• Affordability: Colugo offers high-quality products at competitive prices. For instance, their strollers are often priced significantly lower than premium brands like Uppababy or Bugaboo, making them accessible to a wider audience.

• Innovative Design: The Colugo Complete Stroller is designed for urban living, weighing only 24.5 pounds while still supporting children up to 55 pounds. Its compact fold allows for easy storage and transport, making it ideal for city dwellers and travelers alike.

• User-Friendly Features: The strollers are designed for ease of use, with simple folding mechanisms that can be operated with one hand. This feature is especially appreciated by parents who juggle multiple tasks.

• 100-Day Trial Period: Colugo offers a risk-free trial period, allowing customers to test their products for 100 days. If they are not satisfied, they can return the stroller for a full refund.

• Community Focus: The brand promotes a sense of community among parents through social media engagement and local events. This grassroots marketing strategy has helped Colugo build a loyal customer base without heavy reliance on traditional advertising.

Frequently Asked Questions

What types of strollers does Colugo offer? Colugo currently offers two main models: the Compact Stroller and the Complete Stroller. Both are designed with urban families in mind but cater to different needs regarding portability and features.

How does the 100-day trial work? Customers can purchase any Colugo product and use it for up to 100 days. If they are not satisfied, they can return it within this period for a full refund.

Are Colugo strollers compatible with infant car seats? Colugo's strollers do not come with an infant seat or bassinet included; however, they are designed to be compatible with various infant car seats available on the market.

What is the weight limit for Colugo strollers? The Compact Stroller supports children up to 55 pounds, making it suitable for use from infancy through early childhood.

Where can I purchase Colugo products? Colugo products are available directly through their website and select retail partners like Target.

By focusing on affordability, user-friendly design, and community engagement, Colugo has carved out a niche in the competitive baby gear market, appealing to modern parents looking for practical solutions without breaking the bank.