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About Chella

Chella, founded in 2003 by Chris Kolodziejski, is a Southern California-based beauty brand that has dedicated itself to crafting high-quality, salon-grade brow and eye makeup essentials. Born out of a passion to empower women through beauty, Chella's journey began in Kolodziejski's garage, inspired by his mother's resilience and determination in a male-dominated profession. Today, Chella stands as a leader in the beauty industry, known for its commitment to cruelty-free, vegan, paraben-free, and gluten-free products that enhance both internal and external beauty.

Standout Features

Chella's product line is distinguished by several key features that set it apart from other beauty brands:

• Cruelty-Free and Vegan: Chella transitioned to being cruelty-free and vegan around 2016, reflecting the founder's personal commitment to sustainability and ethical practices. This shift ensures that all products are free from animal testing and derived from plant-based ingredients.
• Clean and Safe Ingredients: Chella's products are formulated without harsh chemicals, including parabens and over 1,000 other ingredients commonly found in beauty products that are considered harmful. The brand prioritizes ingredients with good ratings from the Environmental Working Group’s (EWG) Skin Deep database.
• Salon-Quality Products: Chella focuses exclusively on brow and eye makeup, offering a range of products such as eyebrow pencils, eyebrow gel, mascara, eyeliner, and unique heated eyelash curlers. These products are designed to provide professional results at home.
• Sustainable Practices: The brand is committed to sustainability, partnering with third-party resources like Impact Collective to ensure reforestation, sustainable paper use, and offsetting carbon and plastic usage.

FAQs

Is Chella Cruelty-Free?

Yes, Chella is cruelty-free. The brand transitioned to cruelty-free and vegan practices around 2016, ensuring that all products are free from animal testing.

What Makes Chella Products Different?

Chella products are distinguished by their clean, vegan, and cruelty-free formulations. The brand avoids over 1,000 harsh ingredients commonly found in beauty products and prioritizes ingredients with good EWG ratings.

How Do I Choose the Right Brow Product?

Chella simplifies the process with its "How to Brow in 3 Easy Steps!" guide. This guide helps users select the perfect products and techniques to achieve salon-quality brows at home.

Are Chella Products Suitable for All Skin Types?

Yes, Chella products are designed to be skin-friendly and suitable for various skin types. They are gluten-free and formulated without harsh chemicals, making them a good choice for sensitive skin.

How Does Chella Contribute to Sustainability?

Chella partners with organizations like Impact Collective to ensure sustainable practices, including reforestation, sustainable paper use, and offsetting carbon and plastic usage.