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About Bragg

Founded in 1912 by Paul Bragg, Bragg Live Foods has established itself as a pioneer in the health and wellness industry. With over a century of experience, the brand is renowned for its commitment to organic and natural products, promoting a healthy lifestyle through food-based solutions. Bragg's flagship product, Organic Raw Apple Cider Vinegar, is celebrated for its purity and health benefits, embodying the brand's mission to provide high-quality nutritional options. Today, Bragg continues to innovate with a diverse range of products, including seasonings, health beverages, and salad dressings, all aimed at enhancing overall well-being.

Distinctive Characteristics of Bragg

Bragg stands out in the crowded wellness market due to several key features:

• Heritage and Expertise: With over 112 years of history, Bragg has a long-standing reputation for quality and efficacy in health products. The brand’s commitment to raw, organic ingredients reflects its dedication to health and wellness.

• Iconic Products: The flagship Organic Raw Apple Cider Vinegar is known for containing "the Mother," a colony of beneficial bacteria involved in the fermentation process. This feature is often highlighted as a significant health benefit.

• Innovative Marketing: Recent campaigns embrace the brand's quirky image with slogans like "It's not weird if it works," aiming to normalize the consumption of apple cider vinegar despite its unconventional taste.

• Diverse Product Range: Beyond apple cider vinegar, Bragg offers a variety of products including olive oils, seasonings, and health supplements, catering to a wide audience seeking natural health solutions.

Frequently Asked Questions

What is "the Mother" in apple cider vinegar?

"The Mother" refers to strands of proteins, enzymes, and beneficial bacteria found in raw apple cider vinegar. It is believed to provide additional health benefits compared to filtered versions.

How should I consume apple cider vinegar?

Bragg recommends diluting 1-2 tablespoons of apple cider vinegar in a glass of water before consuming. This can help mitigate its strong taste while still delivering health benefits.

Are Bragg products gluten-free?

Yes, all Bragg products are gluten-free and suitable for those with gluten sensitivities.

Where can I purchase Bragg products?

Bragg products are widely available online through their official website as well as major retailers like Amazon, Thrive Market, and local grocery stores.

Is there a return policy for Bragg products?

Bragg offers a satisfaction guarantee on their products. Customers can return items within a specified period if they are not satisfied with their purchase.

Bragg continues to be a leader in organic wellness solutions by combining tradition with innovation, ensuring that their offerings meet the evolving needs of health-conscious consumers.