50% Off Boston Proper Discount Codes (6 Active) Nov 2024

About Boston Proper

Boston Proper, established in 1992, is a women’s apparel brand that caters specifically to women over 40. Originally a catalog company, it has evolved into an online retailer based in Boca Raton, Florida. The brand focuses on creating unique, high-quality fashion that empowers women to feel confident and stylish at any age. With a commitment to understanding the changing needs of its customers, Boston Proper designs clothing that flatters and fits the evolving body shapes of mature women, ensuring they look and feel fabulous in every setting.

Unique Selling Points of Boston Proper

Boston Proper stands out in the competitive fashion landscape for several reasons:

• Targeted Audience: The brand is dedicated to women over 40, often referred to as "Lucy," representing their ideal customer. This focus allows them to tailor designs that resonate with their target demographic's preferences and body types.

• Quality and Design: Boston Proper prides itself on high-quality materials and innovative designs. Their collections feature exclusive prints and fabrics, along with unique cuts that enhance comfort and style.

• Empowerment through Fashion: The company emphasizes empowerment, aiming to redefine fashion for mature women by promoting confidence and individuality. Their motto reflects a belief that "style is defined by attitude, not age," which resonates with their customer base.

• Adaptability: With ongoing investments in technology and customer service enhancements, Boston Proper continuously adapts to market changes and consumer needs. They have implemented new systems to streamline shopping experiences and improve logistics.

Frequently Asked Questions

What sizes does Boston Proper offer?

Boston Proper provides a range of sizes typically from XS to XXL, focusing on inclusivity for various body types. However, customers are encouraged to check individual product sizing charts as fit can vary by style.

How can I return an item?

Customers can return items within a specified period (usually 30 days) if they are not satisfied with their purchase. Returns must be initiated through the website or customer service for proper processing.

Does Boston Proper ship internationally?

Yes, Boston Proper offers international shipping options. Customers should check the website for specific details regarding shipping fees and delivery times based on location.

How can I contact customer service?

Customer service can be reached through the contact information provided on the Boston Proper website. Options typically include email support and phone assistance during business hours.

Are there any membership fees for the loyalty program?

No membership fees are required to join the loyalty program; customers automatically earn points with every purchase made through their account.

By focusing on its niche market of women over 40, Boston Proper continues to carve out a unique position in the fashion industry while empowering its customers through stylish choices tailored specifically for them.