50% Off Berlei AU Vouchers, Discount Codes November 2024

About Berlei AU

Berlei AU is a renowned brand of women's lingerie, particularly known for its high-quality bras and girdles. Founded in 1917 by Frederick Richard Burley, the brand originated in Sydney, Australia, and has since become a global name in the intimate apparel industry. Initially known as Unique Corsets Limited, the company transitioned to Berlei Limited in 1920, adopting a French-sounding name to enhance its market appeal. Today, Berlei undergarments are sold worldwide, with Hanesbrands managing the brand in Australia and Courtaulds Textiles in the United Kingdom.

Key Features and Innovations

Berlei has been at the forefront of innovation in the lingerie industry for over a century. Here are some standout features that have contributed to its enduring success:

• Historical Significance: Berlei was one of the first Australian companies to expand internationally, establishing branches in New Zealand in 1923 and the United Kingdom in 1930. This early expansion helped the brand gain a strong global presence.
• Research and Development: Berlei conducted extensive research to quantify Australian 'figure types,' leading to the development of the Five Australian Figure Types and the Berlei Type Indicator. This innovation revolutionized the production of foundation wear, ensuring better fits for a diverse range of body types.
• Product Range: Berlei offers a wide range of products tailored to different needs, including bras for mothers, sportswomen, and breast cancer survivors. Their product line includes the highly acclaimed Berlei Ultrasport sports bra, which remains the highest-selling sports bra in Australia.
• Quality and Comfort: Berlei is known for its commitment to quality and comfort. The brand has consistently received positive feedback for its products, with many users praising the comfort and durability of their bras.

Frequently Asked Questions (FAQs)

Here are some common questions and answers about Berlei AU:

• Q: What is the history of Berlei?
• A: Berlei was founded in 1917 by Frederick Richard Burley in Sydney, Australia. It originated as Unique Corsets Limited and later changed its name to Berlei Limited in 1920.
• Q: What types of products does Berlei offer?
• A: Berlei offers a wide range of women's lingerie, including bras, girdles, and other undergarments. They have specific lines for mothers, sportswomen, and breast cancer survivors.
• Q: Where are Berlei products sold?
• A: Berlei products are sold in Australia by Hanesbrands and in the United Kingdom by Courtaulds Textiles. They are also available worldwide through various retailers.
• Q: How do I find the right size for Berlei bras?
• A: Berlei provides a size guide on their website, and they also offer the Berlei Type Indicator to help customers find the best fit based on their body type.
• Q: What is the quality of Berlei products like?
• A: Berlei is known for its high-quality products. Users consistently praise the comfort, support, and durability of Berlei bras.