40% Off BEEN London Vouchers, Discount Codes November 2024

About BEEN London

BEEN London is a pioneering accessories brand founded by Genia Mineeva, an ex-BBC journalist who transitioned from political campaigning to sustainable fashion. Established in 2018, the brand focuses on creating stylish handbags and accessories using entirely recycled materials, including off-cut leather, plastic bottles, and even apple skins. With a commitment to sustainability, each product not only reduces waste but also supports local artisans in East London, as all bags are handcrafted in a traditional workshop. BEEN London aims to challenge the fashion industry's norms by demonstrating that luxury and sustainability can coexist.

Unique Selling Points of BEEN London

Sustainable Materials

BEEN London stands out for its innovative use of materials. The brand exclusively employs recycled and upcycled fabrics, including vegan leather alternatives made from pineapple leaves (Piñatex) and apple waste (Frumat). This commitment to sustainability is not just a marketing strategy; it is embedded in the brand's ethos, which prioritizes reducing environmental impact. For instance, a study conducted with Terra Neutra revealed that a BEEN handbag emits only 13% of the carbon footprint of a typical high-street leather bag, showcasing a significant reduction in environmental harm.

Handcrafted Quality

Each BEEN London bag is meticulously crafted by skilled artisans in East London, ensuring high-quality production while supporting local craftsmanship. The brand emphasizes fair labor practices, paying artisans a living wage, and partnering with social enterprises that aid individuals facing employment challenges. This dedication to ethical production resonates with consumers who value both quality and social responsibility.

Circular Fashion Initiatives

BEEN London promotes a circular economy by offering free repairs for their bags and encouraging customers to recycle their products at the end of their life cycle. The brand also plants a tree for every bag sold, further enhancing its commitment to environmental sustainability. This approach not only extends the life of their products but also fosters a sense of community among eco-conscious consumers.

Frequently Asked Questions

What materials are used in BEEN London products?

BEEN London exclusively uses recycled materials, including off-cut leather, plastics, and natural fibers like Piñatex and Frumat. This commitment to sustainable sourcing ensures that each product is eco-friendly and stylish.

Are BEEN London bags vegan?

Yes, many of BEEN London's products are vegan, particularly those made from Piñatex and Frumat. The brand also offers options that include recycled leather, catering to a variety of consumer preferences.

How does BEEN London support sustainability?

BEEN London supports sustainability through its use of recycled materials, ethical production practices, and initiatives like planting a tree for every bag sold. The brand also offers free repairs and recycling options for its products.

Where are BEEN London bags made?

All BEEN London bags are handcrafted in East London, supporting local artisans and ensuring high-quality craftsmanship.

What is the price range of BEEN London products?

BEEN London offers a range of products at various price points, typically starting from around £100 for smaller items and going up to £300 for larger bags. This pricing reflects the quality of materials and craftsmanship involved in each piece.

How can I care for my BEEN London bag?

To maintain the quality of your BEEN London bag, it is recommended to clean it with a damp cloth and avoid prolonged exposure to direct sunlight. For specific care instructions, refer to the care label included with your purchase.

BEEN London is not just a brand; it represents a movement towards sustainable fashion that prioritizes ethical practices, innovative design, and environmental responsibility. Through its unique approach, BEEN London is redefining what it means to be stylish while caring for the planet.