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About Beauty & Seoul

Founded in 2016 by Maree Kinder, Beauty & Seoul emerged as a response to the limited availability of Korean skincare products in the UK. The brand aims to bridge the gap between Korean beauty innovations and Western consumers, offering a curated selection of top K-beauty brands such as Laneige and Cosrx. With a mission to promote skincare as a form of self-care, Beauty & Seoul has quickly established itself as a leading online retailer in the K-beauty market.

Unique Selling Points

Beauty & Seoul stands out in the competitive beauty landscape through several key features:

• Curated Selection: The brand offers an extensive range of over 20 reputable K-beauty brands, ensuring authenticity and quality. Each product is personally tested by Maree Kinder, who has a background in Biomedical Science and Cosmetic Science.

• Educational Approach: The website not only sells products but also educates consumers about the benefits of Korean skincare routines, emphasizing that effective skincare can be achieved with fewer steps than the often-cited ten-step regimen.

• Sustainability Initiatives: Recently, Beauty & Seoul introduced eco-friendly products, including the first 100% recyclable K-beauty sheet mask from Sioris, highlighting their commitment to sustainability.

Frequently Asked Questions

1. What is K-beauty? K-beauty refers to skincare and cosmetic products developed in South Korea, known for their innovative formulations and advanced technology.

2. How can I track my order? Once your order is shipped, you will receive an email containing tracking information so you can monitor its progress.

3. Do you offer international shipping? Yes, Beauty & Seoul provides international shipping options for customers outside the UK.

4. What is your return policy? Beauty & Seoul accepts returns within 14 days of delivery for unopened and unused products. Customers must contact customer service for return instructions.

5. Are your products cruelty-free? Most brands featured on Beauty & Seoul are committed to cruelty-free practices; however, it’s advisable to check individual product details for confirmation.

By combining a curated selection of high-quality K-beauty products with exceptional customer service and educational resources, Beauty & Seoul continues to thrive as a go-to destination for skincare enthusiasts in the UK.