20% Off Baude Vouchers, Discount Codes (2 Active) Nov 2024

About Baude

Baude is a scent-centric bodycare brand that launched on January 11, 2024, founded by three long-time friends and creatives from New York City: Heather Rosenthal, Monica Ha, and Charlotta Hellichius. This bootstrapped and self-funded venture is built on a deep commitment to creativity, aiming to redefine the bodycare industry by moving away from the typical minimalist approach. Instead, Baude embraces a maximalist ethos, believing that clean body care does not have to be mundane. The brand's inception was inspired by the founders' shared experiences of getting their best ideas in the shower, leading them to develop products that not only cleanse but also stimulate the mind and senses.

Standout Features

Unique Fragrance Technology

Baude's products are distinguished by their use of patented scent technology designed to elicit specific emotional responses. The debut collection, Darkwave Utopia, features a blend of essential oils known as Emotiwaves, developed in collaboration with Firmenich. This technology has been tested using fMRI to show that it activates brain zones associated with excitement, pleasure, and peacefulness.

Sophisticated Formulas

The body wash and lotion in the Darkwave Utopia collection are formulated to provide a luxurious experience. The body wash is a hybrid gel-meets-cream formula that can also serve as a shave assist, while the lotion hydrates with coconut oil and a lightweight ester for quick absorption. These products comply with stringent EU cosmetic regulations, ensuring they are safe and respectful of the skin's natural barrier.

Sustainable Packaging

Baude prioritizes sustainability in its packaging, using mono-material bottles made from 100% post-consumer-recycled plastic. The brand avoids pumps, which are difficult to recycle, and is committed to minimizing waste and using safe, biodegradable synthetics. As the brand grows, it aims to become completely plastic-free.

Nostalgia-Drenched Aesthetics

Baude's packaging and branding are characterized by a nostalgic, maximalist aesthetic that sets it apart from the typical clean and minimalist designs prevalent in the industry. The textured, cellulite-inspired packaging adds a tactile element, making the products a sensory delight.

FAQs

What is Baude's unique selling proposition?

Baude stands out with its scent-centric approach, using patented fragrance technology to stimulate the mind and senses. The brand's focus on pleasure and enjoyment, combined with its commitment to sustainability and unique, maximalist aesthetics, sets it apart in the bodycare industry.

Are Baude's products safe and sustainable?

Yes, Baude's products comply with stringent EU cosmetic regulations, ensuring they are safe for use. The brand also prioritizes sustainability, using recycled materials in its packaging and biodegradable synthetics in its formulas. Baude aims to become completely plastic-free as it grows.

What is the inspiration behind the Darkwave Utopia collection?

The Darkwave Utopia collection is inspired by the founders' shared experiences of getting their best ideas in the shower. The scent is designed to evoke a sense of nostalgia and suburban goth culture, with notes of fresh-cut stems, moss, and juniper tar. The collection aims to provide a sensory experience that boosts energy and relieves tension.

How does Baude plan to expand its product line?

Baude plans to release new fragrance collections every season, expanding its offerings to include a wider range of bodycare products, limited-edition art objects, soundscapes, events, and films. This approach will help the brand stay innovative and engaging for its customers.

Where can I purchase Baude products?

Baude products are available on the brand's official website, baudeny.com. The debut collection, Darkwave Utopia, includes a body wash and lotion set priced at $66.