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Overview of Back Market

Back Market is an innovative online marketplace dedicated to promoting the use of refurbished electronic devices. Founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute, the platform connects consumers with vetted refurbishers, ensuring that each device meets high-quality standards. By focusing on sustainability and the circular economy, Back Market aims to combat the growing issue of electronic waste, which amounts to over 50 million metric tons globally each year. The company has expanded its reach to 16 countries and has helped over 8 million customers find affordable, high-quality refurbished products, from smartphones to electric scooters.

Unique Selling Points

Commitment to Quality

Back Market sets itself apart by rigorously vetting refurbishers and implementing a continuous quality control process. Each product sold on the platform is backed by a one-year warranty, which enhances consumer trust in refurbished devices. This commitment to quality ensures that customers can purchase with confidence, knowing they are receiving a reliable product at a lower price point than new alternatives.

Environmental Impact

The company actively promotes sustainability by encouraging consumers to choose refurbished products over new ones. This approach not only reduces electronic waste but also minimizes the carbon footprint associated with manufacturing new devices. According to Back Market, opting for refurbished electronics can lead to significant reductions in CO2 emissions and resource consumption.

Innovative Marketing Campaigns

Back Market has launched several creative marketing campaigns to challenge the status quo of consumer electronics. Their recent "Let Them Buy New" campaign parodies traditional tech marketing, encouraging consumers to rethink their purchasing habits and consider the environmental impact of their choices. This campaign highlights the absurdity of the tech industry's constant push for new products, positioning refurbished devices as a smart and eco-friendly alternative.

Frequently Asked Questions

What types of products does Back Market sell?

Back Market specializes in a wide range of refurbished electronics, including smartphones, tablets, laptops, and even home appliances like electric scooters. The selection is continually expanding as the company partners with more refurbishers.

How does Back Market ensure product quality?

Back Market has a strict vetting process for refurbishers, requiring them to meet specific quality standards. Each device undergoes thorough testing and is certified before being listed on the marketplace. Additionally, all products come with a one-year warranty, providing customers with peace of mind.

What is the return policy?

Back Market offers a 30-day return policy, allowing customers to return products if they are not satisfied. This policy is designed to enhance customer confidence in purchasing refurbished devices.

How can I contact customer support?

Customers can reach Back Market's customer support through their website, where they can submit inquiries or concerns. The company aims to respond promptly to all customer queries, although some reviews suggest that response times may vary.

Are refurbished devices covered by a warranty?

Yes, all refurbished devices purchased through Back Market come with a one-year warranty, which covers any defects or issues that may arise during normal use. This warranty is a key selling point for customers concerned about the reliability of refurbished products.

By focusing on quality, sustainability, and customer satisfaction, Back Market is redefining the way consumers think about technology purchases, making refurbished devices a mainstream choice for eco-conscious shoppers.