20% Off Au Natural Discount Codes (4 Active) November 2024

About Au Natural

Au Natural is a pioneering brand in the realm of women's active underwear, founded by three sisters, Christina, Erika, and Rebecca, who hail from Glen Ridge, New Jersey. The brand's inception was driven by the sisters' personal need for high-quality, performance-oriented underwear that could keep up with their active lifestyles. Au Natural's core philosophy revolves around the use of natural and organic materials, specifically Merino wool, which is renowned for its softness, moisture-wicking properties, and breathability. This commitment to natural fibers and sustainability sets Au Natural apart in the activewear and underwear market.

Standout Features

Material and Performance

Au Natural's flagship product is made from 100% Merino wool, a natural, renewable, and biodegradable fiber. This material choice is a significant departure from the synthetic fibers commonly used in activewear. Merino wool offers several technical benefits, including moisture-wicking, quick-drying, temperature regulation, and exceptional breathability. These properties make Au Natural's underwear ideal not only for exercise but also for everyday wear, ensuring users stay dry and comfortable throughout their activities.

Sustainability

Sustainability is a cornerstone of Au Natural's brand ethos. The use of Merino wool ensures that the products are 100% natural and biodegradable. Additionally, the brand prioritizes eco-friendly packaging, ensuring that all packaging is plastic-free. This commitment to sustainability aligns with the growing demand for environmentally responsible consumer products.

Design and Comfort

The design process at Au Natural was driven by the sisters' dissatisfaction with existing underwear options. They conducted extensive research, surveying hundreds of women to understand the gap between style and performance. This feedback led to the creation of underwear that is both stylish and comfortable. The brand's products are designed to be versatile, catering to various lifestyles and preferences.

FAQs

What is Au Natural made of?

Au Natural underwear is made from 100% Merino wool, a natural, renewable, and biodegradable fiber known for its softness, moisture-wicking properties, and breathability.

Why is Merino wool used?

Merino wool is chosen for its technical benefits, including moisture-wicking, quick-drying, temperature regulation, and exceptional breathability. It outperforms cotton and synthetic fibers, making it ideal for both exercise and everyday wear.

Is Au Natural sustainable?

Yes, Au Natural prioritizes sustainability. The brand uses 100% natural and biodegradable Merino wool and ensures that all packaging is plastic-free, aligning with eco-friendly consumer preferences.

What are the most popular products?

The most popular products from Au Natural are their underwear bundles, which include packs of three thongs or bikinis at a discounted price. These bundles have quickly become bestsellers among customers.

How can I purchase Au Natural products?

Au Natural products can be purchased directly from their website. The brand also offers sample kits and samples for customers to try before committing to full-size products.