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About Athletic Propulsion Labs

Athletic Propulsion Labs (APL) was founded in 2009 by identical twins Adam and Ryan Goldston, both former collegiate athletes at the University of Southern California. The brand emerged from their desire to create performance footwear that could enhance athletic ability, specifically by enabling users to jump higher. Their flagship product, the Concept 1 basketball shoe, featured the revolutionary Load 'N Launch technology, which was so effective that it became the first shoe banned by the NBA for providing an undue competitive advantage. APL has since expanded its product line to include luxury athletic footwear that combines style with cutting-edge technology.

Key Features of APL Footwear

Athletic Propulsion Labs is distinguished by several standout features that enhance both performance and comfort:

• Load 'N Launch Technology: This patented system uses a compression spring mechanism located in the forefoot to provide a boost during jumps, akin to a diving board. This technology is primarily featured in their basketball shoes but has also been adapted for running shoes.

• Propelium Cushioning: APL utilizes a proprietary foam called Propelium in its shoes, designed to offer superior cushioning and energy return, ensuring comfort during both athletic and everyday activities.

• TechLoom Uppers: The brand's signature TechLoom fabric provides a lightweight, breathable upper that conforms to the foot for a snug fit, enhancing overall comfort and performance.

• Luxury Aesthetic: APL successfully merges high fashion with athletic performance, appealing to consumers looking for stylish yet functional footwear.

Frequently Asked Questions

1. What is Load 'N Launch technology?

Load 'N Launch technology is a patented system designed to enhance vertical leap by providing a spring-like effect during jumps. It is primarily used in APL's basketball shoes.

2. Are APL shoes suitable for everyday wear?

Yes, APL shoes are designed to be versatile, offering both performance features for athletes and a stylish appearance for casual wear.

3. How do I care for my APL shoes?

To maintain the quality of APL shoes, it is recommended to clean them with a damp cloth and mild soap. Avoid using harsh chemicals or machine washing.

4. What is the return policy?

APL offers a standard return policy that allows customers to return unworn shoes within a specified period for a full refund. Customers should check the website for the most current return guidelines.

5. Do APL shoes run true to size?

Most users report that APL shoes fit true to size, but it is advisable to refer to the sizing chart on their website for the best fit.

Athletic Propulsion Labs continues to innovate in the athletic footwear space, blending luxury with performance to meet the needs of modern athletes and style-conscious consumers alike.