10% Off Atelier VM Discount Codes (1 Active) November 2024

About Atelier VM

Atelier VM, founded in 1998 by Marta Caffarelli and Viola Naj-Oleari, is a renowned Italian jewelry brand known for its poetic and minimalist designs. The brand's ethos is rooted in a refined aesthetic that values simplicity and unadorned beauty, making each piece more than just a decorative item but a meaningful experience. With a strong background in goldsmithery and industrial design, the duo has created a brand that stands out for its unique approach to jewelry-making. Atelier VM's journey began with commissions from Barneys New York, and since then, the brand has grown to include boutiques in Milan and collaborations with various fashion houses and artists.

Standout Features of Atelier VM

Unique Design Philosophy

Atelier VM's designs are characterized by their poetic and minimalist approach. Each piece is designed to tell a story, often inspired by random situations in the founders' lives. The brand's signature collection, L'Essenziale, features an 18kt gold bracelet that is welded directly onto the wrist, creating an eternal strand that symbolizes a promise to oneself or a loved one. This innovative design has revolutionized the classical canons of goldsmithery.

High-Quality Materials

Atelier VM uses premium materials such as 18kt and 9kt gold, semi-precious stones, diamonds, sapphires, rubies, and emeralds. The choice of materials is deliberate, ensuring that each piece is both precious and understated, avoiding anything too flashy or ostentatious. The brand has also experimented with less conventional materials like acrylic, wood, and conch, adding a unique touch to their creations.

Handcrafted with Precision

Every piece of jewelry from Atelier VM is meticulously handcrafted in their workshop in Milan. The process, from design to packaging, is carefully curated to ensure that each item is a masterpiece. The handmade elements present in each piece reflect the brand's commitment to quality and craftsmanship.

Emotional Value and Storytelling

Atelier VM's jewelry is not just about aesthetics; it carries emotional value and tells a story. Each piece is designed to grow with the wearer, taking the shape of their fingers, wrists, and necks over time. This approach makes the jewelry an integral part of the wearer's life, symbolizing moments and relationships.

FAQs

What is the story behind Atelier VM?

Atelier VM was founded in 1998 by Marta Caffarelli and Viola Naj-Oleari, who met at school in Milan. Their passion for beauty and design led them to create a brand that stands out for its poetic and minimalist jewelry.

What makes L'Essenziale collection unique?

The L'Essenziale collection features an 18kt gold bracelet that is welded directly onto the wrist, creating an eternal strand. This design is a revolution in goldsmithery and symbolizes a promise or commitment.

What materials does Atelier VM use?

Atelier VM primarily uses 18kt and 9kt gold, along with semi-precious stones, diamonds, sapphires, rubies, and emeralds. They also experiment with less conventional materials like acrylic, wood, and conch.

How are Atelier VM's pieces made?

Each piece of jewelry is handcrafted in their workshop in Milan. The process, from design to packaging, is meticulously curated to ensure high-quality craftsmanship.

Does Atelier VM offer any loyalty programs or promotions?

Yes, Atelier VM offers a 10% discount on the first purchase for new customers who sign up for their newsletter. They also provide updates on new launches and occasional special offers to their loyal customer base.

Where can I find Atelier VM's products?

Atelier VM's products are available in their boutiques in Milan and through their official website. They have also collaborated with other retailers and fashion houses, making their products accessible in various locations.