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About Ashmei

Ashmei is a premium sportswear brand founded in 2012 by Stuart Brooke, a seasoned sportswear designer with over 25 years of experience. The brand emerged from a desire to create high-quality apparel specifically for serious runners and triathletes, addressing the shortcomings of mainstream brands that often compromise on quality. Ashmei's name is inspired by Brooke's family, combining elements from his Chinese wife and daughter. The brand is dedicated to using the finest materials, particularly Australian Merino wool, and innovative fabric technologies to produce garments that enhance athletic performance while maintaining style and comfort.

Unique Selling Points

Exceptional Fabric Technology

One of Ashmei's standout features is its innovative use of fabric technology. The brand has developed a unique blend of Merino wool and carbon particles, which significantly enhances moisture-wicking capabilities and reduces drying time by half. This combination allows athletes to stay dry and comfortable during intense activities, addressing a common issue with traditional wool fabrics.

Focus on Performance and Quality

Ashmei places a strong emphasis on performance, quality, and style. The brand's philosophy revolves around creating the best possible products without being constrained by price points. This approach enables them to utilize high-quality materials and cutting-edge manufacturing techniques, resulting in garments that are not only functional but also aesthetically pleasing.

Sustainable Practices

Sustainability is another core principle for Ashmei. The use of Merino wool, which is biodegradable and sourced from ethical suppliers, reflects the brand's commitment to environmentally friendly practices. Additionally, their production processes focus on minimizing waste and ensuring that every piece meets high-performance standards before it reaches the market.

Frequently Asked Questions

What types of products does Ashmei offer?

Ashmei specializes in high-performance running and cycling apparel made from premium materials like Merino wool blended with carbon particles. Their product range includes base layers, jerseys, shorts, jackets, and accessories designed for both men and women.

How does Ashmei ensure product quality?

Ashmei employs rigorous testing protocols involving everyday athletes who provide feedback on prototypes before they are launched. This process ensures that each product meets the brand's high standards for performance, comfort, and durability.

Are Ashmei products suitable for all weather conditions?

Yes, many Ashmei garments are designed as part of a "3 Season System," providing protection against cold, rain, wind, and overheating. This versatility makes them suitable for various climates and conditions experienced by runners and cyclists alike.

Where can I purchase Ashmei products?

Ashmei products are available through their official website as well as select specialty retailers across Europe. The brand focuses on exclusive partnerships to maintain its premium positioning in the market.

Does Ashmei offer international shipping?

Yes, Ashmei provides international shipping options for customers outside the UK. Details regarding shipping costs and delivery times can be found on their website during the checkout process.

By focusing on quality materials, innovative designs, and customer satisfaction, Ashmei has established itself as a leader in the niche market of high-performance sportswear for dedicated athletes.